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The brand is known for its sophisticated poise of ladies and gentlemen alike. Loyal customers include head figures of leading companies and other individuals who simply trust her diligent eye for grace.  

 
Pheme Ladies’ shoe

Pheme Ladies’ shoe

Kratos coat. Photographer: Whitney DiNolita

Kratos coat. Photographer: Whitney DiNolita

 

The company opened its doors in September 2018 with the launch of its handcrafted men’s dress shoes in a capsule collection entitled ‘Le Premier’. Only 5 months after, the collection expanded into a second capsule collection of menswear and walked the catwalk of Paris Fashion Week. Joan sketches every shoe herself and works relentlessly to bring the collection to materialization. She maintains a close relationship to the factories in order to ensure that her standard of elegance is met appropriately.